
- You don’t have a clue what an appeal letter is or looks like; or
- You know what an appeal letter looks like (because you’ve got one in the mail recently) but you’ve never actually written one or seen how to create a year-end campaign; or
- You’ve written one or two and you need some inspiration and you could use some improvement.
Hello!
I debated for a while about making this download free or selling it. (Yes, it’s that good.) I decided to make it free so you can see what an integrated appeal looks like. Also, I know so many of you don’t have the funds to higher someone to put together your entire campaign. This DIY and completely customizable campaign will save you time and money. All while helping you bring in more funds. My gift to you.
Who can benefit from this package?
- Never created an appeal campaign
- Don’t have time to create one from scratch
- Need some ideas
What templates are included?
- Initial letter and email
- Reply Device
- Follow up letter (can be used as an email)
- Landing Page
- Thank you letter/email
- Instructions
- Timeline
Download your free package today!
P.S. You can also use just the pieces you want if you don’t have everything in place that’s needed or cost becomes an issue.
Alesha
- Advance: Strategically important gifts solicited in advance of the formal public beginning of an intensive campaign to ensure a level of giving equal to the requirements of the campaign dollar objective.
- Big, leadership, key, strategic gift: Terms used interchangeably to indicate substantial or largest gifts — generally of six or seven figures — required to provide the stimulus for a major campaign.
- Major gifts: In an intensive campaign, major refers to gifts below the level of big or leadership gifts and above the level of general gifts. 4.
- General gifts: Final 5 to 20 percent of funds raised through a multitude of gifts from constituencies or through a wrap – up mail campaign.
goal A concerted focus for an effort supported by specific objectives that an organization determines to achieve; the amount of money to be achieved by a fundraising campaign — that is, the dollar objective. Taken from http://www.cfre.org/wp-content/uploads/2013/05/bgloss.pdf
Did you see these blog posts from the Nonprofit Insider’s Club? Here are the ones that talk about appeals and subjects related to appeals. Check back all month for additions!

Behind the Scenes: Anatomy of an Appeal
In the first post, Behind the Scenes Look at the Appeal Creation Process, we talked about how to manage the process. Today, we will look at actually writing the appeal. Donors want to know three things: Why your organization? Tell your emotional story of why...

Behind the Scenes: Appeals by the Numbers
This is part two in a three-part series on Appeals. We will look at fundraising appeals by the numbers to determine how much we need to ask for in our appeal and strategy to use. I hate math. Really. Hate. Math. But to do an appeal right, even those of us who...

Behind the Scenes: Anatomy of an Appeal
In the first post, Behind the Scenes Look at the Appeal Creation Process, we talked about how to manage the process. Today, we will look at actually writing the appeal. Donors want to know three things: Why your organization? Tell your emotional story of why...

How to Get Donations When You Are Starting Out
“I need donations for my new non-profit!” I hear that often. Funding your organization and your programs are so important. When programs aren’t funded, the people you want to help can’t be served. It’s frustrating and can keep you up at night. The problem is that your...

How to Use an Irresistible Lead Magnet to Attract New Donors
Acquiring new donors is difficult but when you are not an established nonprofit, it seems to be an even harder task. It is disheartening for a new or small nonprofit to have put in the work to build the organization and find funding a struggle. One solution is free...