How to Sustain Funds for Your Nonprofit, Part 1
Sustaining your nonprofit over the long haul is difficult unless you establish a donor funnel. It will direct your fundraising activities and help you sustain funds. Donor funnels are how you move your prospects (business world calls them leads) to donors. There are...
When Should You Launch a Legacy Giving Program? by Guest Blogger Lori Kranczer
Legacy Giving is something every nonprofit should incorporate at some point. Guest blogger Lori Kranczer is an attorney who has been specializing in planned giving for nonprofits for 18 years. Lori has directed national planned giving programs as well as worked with...
Event Marketing: Who, What, When, Why? Reaching the people who matter for your next nonprofit event
Melissa Russom (https://melissarussom.com/) is a strategic communications consultant who empowers organizations to engage more meaningfully with the people who matter most to propel their missions forward. She is a guest blogger today and is digging into fundraising...
Behind the Scenes: Anatomy of an Appeal
In the first post, Behind the Scenes Look at the Appeal Creation Process, we talked about how to manage the process. Today, we will look at actually writing the appeal. Donors want to know three things: Why your organization? Tell your emotional story of why...
Behind the Scenes: Appeals by the Numbers
This is part two in a three-part series on Appeals. We will look at fundraising appeals by the numbers to determine how much we need to ask for in our appeal and strategy to use. I hate math. Really. Hate. Math. But to do an appeal right, even those of us who...A Simple Plan
About Me
Most nonprofit leaders lay awake at night trying to figure out how to fund their mission.
Hi! I'm Alesha.
I teach sustainable fundraising in a way that they can take action today so they can serve their clients.
I can help you move from just getting started funding your new nonprofit to gaining confidence in your fundraising and building relationships to knowing what works for your organization and looking at the infinite game when it comes to funding. I’ve worked with nonprofit Founders and written the book I HAVE MY 501(C)3! NOW WHAT?!? Your Blueprint to Starting Your Nonprofit Without Being the Sole Funder that lays the foundations for funding in a new nonprofit.
I’ve worked in Development (Fundraising) Departments in large organizations and I know the no cost, low-cost methods they use to bring in funding. I bring those sound strategies to the nonprofits I serve.