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Nonprofit Insider's Club
 
Write an Email People Want to Read

Write an Email People Want to Read

Newsletters are dead. Really. Asking people to sign up for your newsletter is a waste of effort. I know that it is shocking to hear as many nonprofits use newsletters so frequently but it is the truth.   Those nonprofits sending these letters haven't been paying...

Use Social Media to Gain Donors Pt 2

Use Social Media to Gain Donors Pt 2

Last week, I talked about using the AIDA advertising format to design a donor funnel on social media and gain donors. To refresh your memory, AIDA is an acronym for Attention, Interest, Desire, and Action and is used in marketing and advertising. I remember in college...

Use Social Media to Gain Donors

Use Social Media to Gain Donors

Today, I’m going to share the first part of the donor funnel for social media to get people from liking the page to becoming a donor.  Since I recommend Facebook to be your initial social media platform, I’m going to talk in terms of Facebook. 

What to Do When Dealing with Difficult People

What to Do When Dealing with Difficult People

One of the main solutions in dealing with difficult people is to have alternative solutions. For instance, if someone complains that a particular solution won’t work, first ask why. If they come up with a valid reason, then offer alternatives. If they continue to shoot down every suggestion you produce, ask them to come up with a solution.

Fundraising Basics: COVID-19 Edition

Fundraising Basics: COVID-19 Edition

In this unprecedented time, fundraising is more important than ever. Question is how do you fundraise? My husband and I were talking the other day because, for some reason, he has an interest in how to fundraise when you are in isolation. My husband, who is not...

A Note from Alesha

A Note from Alesha

Hello, As I went to write another blog post, I thought writing a letter to you would be better. We are in unprecedented times after all. First, I want you to know you are not alone. I want to encourage you to continue. Don’t give up. Yes, things have gotten harder....

April Posts for Nonprofits

April Posts for Nonprofits

I am continuing the series where I give you posting ideas for each month.This time it’s April. I’ve included some notes that are COVID-19 specific so you can fit the post to more relevant times. I’m giving you a list of national days so you can tailor days to your...

Is Your Nonprofit Ready for Grant Money? Pt 2

In the last post, we discussed getting your nonprofit organizationally and operationally ready for Grants. In this post, we'll talk about being financially and programmatically ready. Financial You must have an operating budget. This should be a yearly budget approved...

Is Your Nonprofit Ready for Grant Money? A How To Know Guide

This is part one of a two-part series. New and small nonprofits often think of Grants as easy funding sources. Grants are not easy. They require some work on your nonprofit’s part and may come with strings. Even with that said, grants should be part of a nonprofit...

What to Do When Dealing with Difficult People

One of the main solutions in dealing with difficult people is to have alternative solutions. For instance, if someone complains that a particular solution won’t work, first ask why. If they come up with a valid reason, then offer alternatives. If they continue to shoot down every suggestion you produce, ask them to come up with a solution.

April Posts for Nonprofits

I am continuing the series where I give you posting ideas for each month.This time it’s April. I’ve included some notes that are COVID-19 specific so you can fit the post to more relevant times. I’m giving you a list of national days so you can tailor days to your...

The Nonprofit Industry’s Dirty Word and How to Use It to Your Advantage

The nonprofit industry as a whole hates the word “marketing”. It is a dirty word- never to be spoken. The only thing I can figure is that marketing is associated with for-profit business and nonprofits and their donors don’t like anything connected to the for-profit business. The problem is that…

Steps to Success

Categories

A Simple Plan

About Me

Hi! I’m Alesha. I teach new and small nonprofit leaders how to raise funds so that they can transform the lives of the people they want to serve. I help them set foundations that get them ready for grants and donations. I walk you through sound fundraising practices- action step by action step- to alleviate the overwhelm and make you productive and successfully following your passion for helping people. I also help the overwhelm by taking fundraising tasks off of your plate.

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