My short time caring for puppies taught me a few lessons about leadership. Here’s what I learned.
Our love story continues today as we continue to sustain funds by stewarding our donors. I’ll bet you thought asking and receiving was the end of things. Well, a really good love affair lasts decades, stays connected, and evolves. It’s exactly what a donor relationship should do.
We are now in the commitment phase of the relationship. No matter if the commitment is getting down on one knee or “Hey, let’s move in together”, you have come to the point in the relationship where you know, like, and trust each other. The same is true for your donors. They know you, like you, and trust you. They have a connection to your mission and want to really support you. And likewise, you are understanding your donor’s mindset.
Nonprofits struggle to sustain funds every day because they don’t understand the relationship between them and their donor. Transactional relationships will not sustain your funding, only relationships with your prospects and donors will. Once we have our prospects, it’s time to move them to the next step, cultivating.
Sustaining your nonprofit over the long haul is difficult unless you establish a donor funnel. It will direct your fundraising activities and help you sustain funds.
Hi! It's Alesha. I'm working on content for the next three months and my biggest challenge is figuring out what you want to know. The truth is- it's paralyzing. I want to serve you but I wind up not writing anything, not doing Facebook Lives, or sending helpful...