Nonprofit Insider's Club


How to Sustain Funds for Your Nonprofit, Part 4: Stewarding

Our love story continues today as we continue to sustain funds by stewarding our donors. I’ll bet you thought asking and receiving was the end of things. Well, a really good love affair lasts decades, stays connected, and evolves. It’s exactly what a donor relationship should do.

How to Sustain Funds for Your Nonprofit, Part 3: Asking

We are now in the commitment phase of the relationship. No matter if the commitment is getting down on one knee or “Hey, let’s move in together”, you have come to the point in the relationship where you know, like, and trust each other. The same is true for your donors. They know you, like you, and trust you. They have a connection to your mission and want to really support you. And likewise, you are understanding your donor’s mindset.

How to Sustain Funds for Your Nonprofit, Part 2

Nonprofits struggle to sustain funds every day because they don’t understand the relationship between them and their donor. Transactional relationships will not sustain your funding, only relationships with your prospects and donors will. Once we have our prospects, it’s time to move them to the next step, cultivating.

Can I Get Your Help?

Hi! It's Alesha. I'm working on content for the next three months and my biggest challenge is figuring out what you want to know. The truth is- it's paralyzing. I want to serve you but I wind up not writing anything, not doing Facebook Lives, or sending helpful...

Event Marketing: Who, What, When, Why? Reaching the people who matter for your next nonprofit event

Melissa Russom ( is a strategic communications consultant who empowers organizations to engage more meaningfully with the people who matter most to propel their missions forward. She is a guest blogger today and is digging into fundraising...

How to Use an Irresistible Lead Magnet to Attract New Donors

Acquiring new donors is difficult but when you are not an established nonprofit, it seems to be an even harder task. It is disheartening for a new or small nonprofit to have put in the work to build the organization and find funding a struggle. One solution is free...

The Nonprofit Industry’s Dirty Word and How to Use It to Your Advantage

The nonprofit industry as a whole hates the word “marketing”. It is a dirty word- never to be spoken. The only thing I can figure is that marketing is associated with for-profit business and nonprofits and their donors don’t like anything connected to the for-profit business. The problem is that…

writing a fundraising appeal letter

Behind the Scenes: Anatomy of an Appeal

In the first post, Behind the Scenes Look at the Appeal Creation Process, we talked about how to manage the process. Today, we will look at actually writing the appeal.   Donors want to know three things: Why your organization? Tell your emotional story of why...

How to Get Donations When You Are Starting Out

“I need donations for my new non-profit!” I hear that often. Funding your organization and your programs are so important. When programs aren’t funded, the people you want to help can’t be served. It’s frustrating and can keep you up at night. The problem is that your...

Steps to Success


A Simple Plan

About Me

Hi! I’m Alesha. I teach new and small nonprofit leaders how to raise funds so that they can transform the lives of the people they want to serve. I help them set foundations that get them ready for grants and donations. I walk you through sound fundraising practices- action step by action step- to alleviate the overwhelm and make you productive and successfully following your passion for helping people. I also help the overwhelm by taking fundraising tasks off of your plate.

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