Don’t forget the Nonprofit Insiders Club articles and other fun stuff!
This resource, I have done something different too. I have teamed up with a printer Proforma Marketing Assention Group to provide 5K and Gala packages! It’s your turn key operation to the promotional items and printing you will need at affordable prices.
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- You have never planned an event or created a sponsorship; or
- You don’t have the manpower to plan an event from scratch; or
- You need ideas.
We are getting ready to put on our first event...
How do we market
How do I find corporate sponsors without...
Board involvement (like to make introductions)? Our Board is not particularly supportive or active.
I have a free sponsorship package for you to download. It’s customizeable and ready for you to make your own.
Who can benefit from this package?
- Never created an appeal campaign
- Don’t have time to create one from scratch
- Need some ideas
Download your free package today!
Eversnap– Photo Sharing tool. Guests download an app and sign into your account. They take pictures on their phone through the app and it’s shared with everyone who has a link.
Everwall– Project Twitter and Instagram posts at your event!
Wallis.io– Free plan for projecting social media posts from guests at your event. (Great if you have a selfie-station).
acknowledgment letter A letter sent by a donee, or on behalf of a donee, to the donor, expressing appreciation for a gift and identifying the use that will be make of the gift. An acknowledgment letter may be a form letter, but it is usually personalized.
acquisition mailing (or prospect mailing) A mailing to prospects to acquire new members or donors.
annual giving Annually repeating gift programs; seeking funds on annual or recurring basis from the same constituency; income is generally used for operating budget support.
anonymous gift A gift whose announcement, by specific wish of the donor, can include only the amount; the name of the donor is withheld.
campaign An organized effort to raise funds for a nonprofit organization. campaign costs Expenditures that are deemed essential to the planning and operation of a campaign and that are directly related to campaign budget projections.
campaign leadership Top volunteers who are an essential ingredient of any campaign organization and one of the three major pedestals on which fundraising success must rest, the others being the case and sources of support. Campaign leaders provide and maintain the momentum and enthusiasm essential to the motivation of the entire organization of volunteers.
campaign materials General term used to denote campaign forms of all kinds; materials required for campaign workers, fact sheets, prospect lists, and numerous other items essential to the effective functioning of a campaign; printed materials such as brochures used to advance a campaign.
cash gift The simple transfer of cash, check, or currency (other than special collections) to a gift – supported organization or institution.
charitable contribution A donation of something of value to a gift – supported charitable organization, usually tax – deductible.
charitable deduction The value of money or property transferred to a 501(c)(3) organization, deductible for income, gift, and estate tax purposes. In most cases, the term charitable deduction refers to the portion of a gift that can be deducted from the donor ’ s income subject to federal income tax. A donor ’ s charitable deduction should not be confused or equated with the value of a gift; that is, gifts for the purpose of life income agreements are not federally deductible at their full value. direct mail Solicitation of gifts or volunteer services and distribution of information pieces by mass mailing.
donor acquisition The process of identifying and obtaining donors.
donor list A list of contributors prepared for a particular purpose or in conjunction with list building.
donor recognition The policy and practice of recognizing gifts, fi rst through immediate acknowledgment by card or letter and subsequently through personalized notes, personal expressions of appreciation directly to donors, published lists of contributors, and other appropriate ways.
drop date Date on which direct mail letters must be delivered to a post office for mailing.
electronic funds transfer (EFT) A method whereby donors instruct their banks to make monthly deductions from their accounts, designated for the charitable organization of their choice.
fundraising plan All of those elements comprised by an organization ’ s procedure for attaining a campaign goal: a fundraising program, including objectives, case, leadership requirements, timetable, personnel requirements, and budget; and the overall strategy or grand design for successful implementation of a campaign.
fundraising program An organization ’ s or institution ’ s strategy, tactics, objectives, case, and needs in their entirety; a campaign that is loosely defined in terms of time frame and specific funding opportunities; a campaign; a timetable for a campaign.
gift A voluntary, irrevocable transfer of something of value without consideration at the time of transfer or any time in the future. If the individual making the gift entertains any ideas of reclaiming it, the transfer is not a gift.
gifts Any of the following types of charitable donations:
- Advance: Strategically important gifts solicited in advance of the formal public beginning of an intensive campaign to ensure a level of giving equal to the requirements of the campaign dollar objective.
- Big, leadership, key, strategic gift: Terms used interchangeably to indicate substantial or largest gifts — generally of six or seven figures — required to provide the stimulus for a major campaign.
- Major gifts: In an intensive campaign, major refers to gifts below the level of big or leadership gifts and above the level of general gifts. 4.
- General gifts: Final 5 to 20 percent of funds raised through a multitude of gifts from constituencies or through a wrap – up mail campaign.
goal A concerted focus for an effort supported by specific objectives that an organization determines to achieve; the amount of money to be achieved by a fundraising campaign — that is, the dollar objective. Taken from http://www.cfre.org/wp-content/uploads/2013/05/bgloss.pdf
Did you see these blog posts from the Nonprofit Insider’s Club? Here are the ones that talk about events and subjects related to events. Check back all month for additions!
Why Does Giving Tuesday Type Fundraisers Work for Some Organizations?
“We participate in Giving Tuesday and just recently Giving Tuesday Now but we aren't getting a great return on the amount of time we are putting into the campaign. What more can we do?” This is a common question among new and small nonprofits. I've been...
A Note from Alesha
Hello, As I went to write another blog post, I thought writing a letter to you would be better. We are in unprecedented times after all. First, I want you to know you are not alone. I want to encourage you to continue. Don’t give up. Yes, things have gotten harder....
How to Make Your Corporate List for Your Event Sponsorship
How do you create a list of businesses you will ask for your event sponsorship? I have eight ways to find those ideal sponsors.
Event Marketing: Who, What, When, Why? Reaching the people who matter for your next nonprofit event
Melissa Russom (https://melissarussom.com/) is a strategic communications consultant who empowers organizations to engage more meaningfully with the people who matter most to propel their missions forward. She is a guest blogger today and is digging into fundraising...
Event Planning Tips From Local Experts
Events take a lot of time and planning. If they are part of your Fundraising Plan, they can help you get to your fundraising goals. For fun, I asked a few local experts in the nonprofit world who plan events several times a year to give me their best tips. What...