Appeal Letters, Social Media
On Tuesday, I went into the Facebook group, At the Top: Small Nonprofit Leaders, and announced that next week we will have a contest. If people commented and posted, they would get points and the top contributor would receive a sixty-minute mentoring session with me....
Donor Funnel, Social Media, success
Last week, I talked about using the AIDA advertising format to design a donor funnel on social media and gain donors. To refresh your memory, AIDA is an acronym for Attention, Interest, Desire, and Action and is used in marketing and advertising. I remember in college...
Donor Funnel, Social Media
Nonprofit Leader (NL): We need to be on Social Media. Which ones should we be on? Me: Okay, what is your organizational goal Social Media will support? NL: I don’t understand. Me: Everything you do should be supporting an organizational goal- programs, financial,...