fbpx
The Power of the Call to Action

The Power of the Call to Action

Appeal Letters, Social Media

On Tuesday, I went into the Facebook group, At the Top: Small Nonprofit Leaders, and announced that next week we will have a contest. If people commented and posted, they would get points and the top contributor would receive a sixty-minute mentoring session with me....
Write an Email People Want to Read

Write an Email People Want to Read

Social Media

Newsletters are dead. Really. Asking people to sign up for your newsletter is a waste of effort. I know that it is shocking to hear as many nonprofits use newsletters so frequently but it is the truth.   Those nonprofits sending these letters haven’t been...
Use Social Media to Gain Donors Pt 2

Use Social Media to Gain Donors Pt 2

Donor Funnel, Social Media, success

Last week, I talked about using the AIDA advertising format to design a donor funnel on social media and gain donors. To refresh your memory, AIDA is an acronym for Attention, Interest, Desire, and Action and is used in marketing and advertising. I remember in college...
Use Social Media to Gain Donors

Use Social Media to Gain Donors

Donor Funnel, Social Media

Nonprofit Leader (NL): We need to be on Social Media. Which ones should we be on? Me: Okay, what is your organizational goal Social Media will support? NL: I don’t understand. Me: Everything you do should be supporting an organizational goal- programs, financial,...
A Note from Alesha

A Note from Alesha

Events, Social Media

Hello, As I went to write another blog post, I thought writing a letter to you would be better. We are in unprecedented times after all. First, I want you to know you are not alone. I want to encourage you to continue. Don’t give up. Yes, things have gotten harder....
April Posts for Nonprofits

April Posts for Nonprofits

Featured, Social Media

I am continuing the series where I give you posting ideas for each month.This time it’s April. I’ve included some notes that are COVID-19 specific so you can fit the post to more relevant times. I’m giving you a list of national days so you can tailor days to your...

Pin It on Pinterest

jQuery(function ($) { //open toggle on button click $('a.open-toggle').on('click', function(event){ $('#toggle3.et_pb_toggle_2 .et_pb_toggle_title').click(); }); });