Melissa Russom (https://melissarussom.com/) is a strategic communications consultant who empowers organizations to engage more meaningfully with the people who matter most to propel their missions forward. She is a guest blogger today and is digging into fundraising...
In the first post, Behind the Scenes Look at the Appeal Creation Process, we talked about how to manage the process. Today, we will look at actually writing the appeal. Donors want to know three things: Why your organization? Tell your emotional story of why...
This is part one of a three-part series on appeals. Today, I’m demystifying the fundraising appeal creation process by using project management skills and its processes. Here is another skill to add to your resume- project management! Did you know when...
Now is the time to start making plans to fund your mission. Did you know that 53.8% of nonprofits start planning their year-end appeal campaign in October? Did you know that 59.9% of nonprofits make between 1-3 donor “touches” for their year-end campaign? That...
The nonprofit industry as a whole hates the word “marketing”. It is a dirty word- never to be spoken. The only thing I can figure is that marketing is associated with for-profit business and nonprofits and their donors don’t like anything connected to the for-profit...
Yea! You established your nonprofit corporation and obtained your 501(c)3 tax exempt status. You soaked it in and now it just got real. Your vision is here. But wait! Panic sets in as you realize- what do I do now? Where do I go from here? How do I make this happen- not on paper but in reality? It's overwhelming. Where do I start?
Well, you start here! I've broken the steps down between Nonprofit Management and Fundraising/ Marketing. The guide lets you know when you can work on steps simultaneously and when one step needs to be completed first. This process takes time but by using Board Committees, the process can be made more efficient. Be patient. These nine steps will set you up for grants in the near future and have your nonprofit on its way to success now!
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A Simple Plan
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A Fundraising Plan is a roadmap to where you want to be. This plan is uncomplicated and ready to execute when you are done. The First Year Fundraising Plan will help you find the time and raise more money.
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I teach new and small nonprofit leaders how to raise funds so that they can transform the lives of the people they want to serve. I help them set foundations that get them ready for grants and donations. I walk you through sound fundraising practices- action step by action step- to alleviate the overwhelm and make you productive and successfully following your passion for helping people.
I also help the overwhelm by taking fundraising tasks off of your plate.