The Power of the Call to Action

The Power of the Call to Action

You should start using micro-actions now in your communications, on social media, or anywhere you have a call to action. Why? To get people clicking and engaging so they will be willing to take larger actions during the year-end giving season.

Defining Your Ideal Donor Doesn’t Have to be Complicated

Defining Your Ideal Donor Doesn’t Have to be Complicated

Fundraising 101 is you start from within and work your way out. You start with you and your Board’s family and friends and work your way out. But what happens when you get through your family and friends? Using the purpose of an ideal donor allows you to no longer ask your friends and family for donations. You can move past that circle and out further in your community. Expanding your donor list brings in more funding.

3 Beliefs That Are Wrecking Your Fundraising

3 Beliefs That Are Wrecking Your Fundraising

Fundraising is hard. It's even harder when you hold onto beliefs that don't serve you.   I know. I've been there. I've had beliefs about donors and asking for donations that held me back from raising money. The thing is- our beliefs don't always reflect reality....

Expand Your Funding with 5 Steps

Expand Your Funding with 5 Steps

New donors are a necessity whether you are starting out or have been around awhile. They replace the donors who have left your list for a variety of reasons. If you are new, a donor database or list is the single most important asset you will develop. I've seen the...

Fundraising Basics: COVID-19 Edition

In this unprecedented time, fundraising is more important than ever. Question is how do you fundraise? My husband and I were talking the other day because, for some reason, he has an interest in how to fundraise when you are in isolation. My husband, who is not...

Successful Social Media Strategy for Nonprofits

“We’re just starting out and don’t have a lot of original content or a program to promote but we need a social media presence. What do we post?” This is a dilemma I hear often. I always recommend a social media strategy called 4-1-1. It comes from social media experts...

Defining Your Ideal Donor Doesn’t Have to be Complicated

Fundraising 101 is you start from within and work your way out. You start with you and your Board’s family and friends and work your way out. But what happens when you get through your family and friends? Using the purpose of an ideal donor allows you to no longer ask your friends and family for donations. You can move past that circle and out further in your community. Expanding your donor list brings in more funding.

How to Get Donations When You Are Starting Out

“I need donations for my new non-profit!” I hear that often. Funding your organization and your programs are so important. When programs aren’t funded, the people you want to help can’t be served. It’s frustrating and can keep you up at night. The problem is that your...

Six Frequently Asked Questions About Fundraising Answered

If someone tells you as a new nonprofit they can write grants for you and get them funded, they either are naive or want to sell you services. I was naive enough when I started to think every new organization could get grants right away.

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A Simple Plan

About Me

Most nonprofit leaders lay awake at night trying to figure out how to fund their mission. Hi! I'm Alesha. I teach sustainable fundraising in a way that they can take action today so they can serve their clients. I can help you move from just getting started funding your new nonprofit to gaining confidence in your fundraising and building relationships to knowing what works for your organization and looking at the infinite game when it comes to funding. I’ve worked with nonprofit Founders and written the book I HAVE MY 501(C)3! NOW WHAT?!? Your Blueprint to Starting Your Nonprofit Without Being the Sole Funder that lays the foundations for funding in a new nonprofit. I’ve worked in Development (Fundraising) Departments in large organizations and I know the no cost, low-cost methods they use to bring in funding. I bring those sound strategies to the nonprofits I serve.

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Keep up with what’s going on in the club! Facebook Lives, new releases, challenges, and all things fundraising can be found here.

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