Getting Funding Means Thinking Like a Fundraiser
You’ve done all the fundraising things you know to do- events, grants, asking, sponsorships, and on and on. But you aren’t gaining traction. Are you missing something? I’ve been there too. I came from real estate to the nonprofit world and I didn’t have a clue....
Why Does Giving Tuesday Type Fundraisers Work for Some Organizations?
“We participate in Giving Tuesday and just recently Giving Tuesday Now but we aren't getting a great return on the amount of time we are putting into the campaign. What more can we do?” This is a common question among new and small nonprofits. I've been...
Write an Email People Want to Read
Newsletters are dead. Really. Asking people to sign up for your newsletter is a waste of effort. I know that it is shocking to hear as many nonprofits use newsletters so frequently but it is the truth. Those nonprofits sending these letters haven't been paying...
Use Social Media to Gain Donors Pt 2
Last week, I talked about using the AIDA advertising format to design a donor funnel on social media and gain donors. To refresh your memory, AIDA is an acronym for Attention, Interest, Desire, and Action and is used in marketing and advertising. I remember in college...
Use Social Media to Gain Donors
Today, I’m going to share the first part of the donor funnel for social media to get people from liking the page to becoming a donor. Since I recommend Facebook to be your initial social media platform, I’m going to talk in terms of Facebook.
What to Do When Dealing with Difficult People
One of the main solutions in dealing with difficult people is to have alternative solutions. For instance, if someone complains that a particular solution won’t work, first ask why. If they come up with a valid reason, then offer alternatives. If they continue to shoot down every suggestion you produce, ask them to come up with a solution.
Simple Ways to Overcome your Fear of Taking Massive Action
When a moment of panic comes over you, imagine your role model and remember that they too have experienced fear. But they moved through it anyway.
Fundraising Basics: COVID-19 Edition
In this unprecedented time, fundraising is more important than ever. Question is how do you fundraise? My husband and I were talking the other day because, for some reason, he has an interest in how to fundraise when you are in isolation. My husband, who is not...
A Note from Alesha
Hello, As I went to write another blog post, I thought writing a letter to you would be better. We are in unprecedented times after all. First, I want you to know you are not alone. I want to encourage you to continue. Don’t give up. Yes, things have gotten harder....
April Posts for Nonprofits
I am continuing the series where I give you posting ideas for each month.This time it’s April. I’ve included some notes that are COVID-19 specific so you can fit the post to more relevant times. I’m giving you a list of national days so you can tailor days to your...
Steps to Success
A Simple Plan
About Me
Hi!
I’m Alesha.
I teach new and small nonprofit leaders how to raise funds so that they can transform the lives of the people they want to serve. I help them set foundations that get them ready for grants and donations. I walk you through sound fundraising practices- action step by action step- to alleviate the overwhelm and make you productive and successfully following your passion for helping people.
I also help the overwhelm by taking fundraising tasks off of your plate. 