Nonprofit Insider's Club
My Secret Formula to Fundraising Success

My Secret Formula to Fundraising Success

I know this formula probably seems extremely simple but you would be surprised how hard it actually is to put to practice. The one thing I do know is when you spend the time to put this formula into action, funding comes.

How Restricted Funds Factor Into Your Fundraising Letter

How Restricted Funds Factor Into Your Fundraising Letter

I think the first thing you have to understand is that any time you ask a donor to give for a specific purpose, the funds given must be used for that purpose. That is called restricted funds. Unrestricted funds are the opposite. They can be used for any expense – including salaries. When we write our fundraising letters, fundraising professionals know that giving for a specific purpose raises more money. This often leaves us with a dilemma – what if we raised more than we need for the purpose?

The 3 Myths Stopping You from Fundraising

The 3 Myths Stopping You from Fundraising

Organizations who are just starting out know the urgent need for funding. Led by people who, while good-hearted, don't understand the fundamentals of fundraising sustainability. They're often looking for the visible, known, quick solutions to funding their missions....

My #1 Success in Grant Writing

My #1 Success in Grant Writing

Beyond the process, learning what funders look for when determining if the organization is a good investment has helped me assist new nonprofits with program development, budgeting, collaboration, and setting the organization’s foundation.

Whose Responsibility is Fundraising Anyway?

Whose Responsibility is Fundraising Anyway?

Many Founders and Board Chairs I talk to find it difficult to get their Board members to take responsibility for fundraising. It often comes down to whose responsibility is it? Today, we talk about the responsibilities as it pertains to the Board- collectively and...

Book Review: The Fundraising Habits of Supremely Successful People

Book Review: The Fundraising Habits of Supremely Successful People

I’ve chosen this book for several reasons. First, we are talking about boards this month so it fit nicely.  Second, it is a quick read – about an hour – so you can quickly get the information and start applying it. Lastly, while many of the 25 habits listed may be difficult for small nonprofits to set, all the habits can either be implemented now or strived to be accomplished in the future. It is worth you and your Board to read.

Want to Finally Fund Your Mission? Here’s What You Need to Know.

Now is the time to start making plans to fund your mission. Did you know that 53.8% of nonprofits start planning their year-end appeal campaign in October? Did you know that 59.9% of nonprofits make between 1-3 donor “touches” for their year-end campaign? That campaign usually includes appeal letters! Did you know 28% of nonprofits raise 26-50% of their annual funds from their year-end ask? Would you like to be in that 28%? What could you do with those funds? To help you through the process, the entire month of October will be dedicated to Appeal letters.

How to Use an Irresistible Lead Magnet to Attract New Donors

Acquiring new donors is difficult but when you are not an established nonprofit, it seems to be an even harder task. It is disheartening for a new or small nonprofit to have put in the work to build the organization and find funding a struggle. One solution is free...

Successful Social Media Strategy for Nonprofits

“We’re just starting out and don’t have a lot of original content or a program to promote but we need a social media presence. What do we post?” This is a dilemma I hear often. I always recommend a social media strategy called 4-1-1. It comes from social media experts...

Creating More Powerful Communications Donors Will Love

Consistent messaging is one of the most important activities you will perform in your marketing and fundraising communications and strategies. Find out how and download the worksheet.

How to be a Bad Board Member

You signed up to be a Board member and now you’ve changed your mind. Instead of quitting, you’ve decided to be a bad Board member and be asked off. What are some sure-fire ways to be the worst Board member ever? I surveyed my nonprofit friends to help you out. Here...

Steps to Success


A Simple Plan

About Me

Hi! I’m Alesha. I teach new and small nonprofit leaders how to raise funds so that they can transform the lives of the people they want to serve. I help them set foundations that get them ready for grants and donations. I walk you through sound fundraising practices- action step by action step- to alleviate the overwhelm and make you productive and successfully following your passion for helping people. I also help the overwhelm by taking fundraising tasks off of your plate.

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