Write an Email People Want to Read

Write an Email People Want to Read

Social Media

Newsletters are dead. Really. Asking people to sign up for your newsletter is a waste of effort. I know that it is shocking to hear as many nonprofits use newsletters so frequently but it is the truth.   Those nonprofits sending these letters haven’t been...
Use Social Media to Gain Donors Pt 2

Use Social Media to Gain Donors Pt 2

Donor Funnel, Social Media, success

Last week, I talked about using the AIDA advertising format to design a donor funnel on social media and gain donors. To refresh your memory, AIDA is an acronym for Attention, Interest, Desire, and Action and is used in marketing and advertising. I remember in college...
Use Social Media to Gain Donors

Use Social Media to Gain Donors

Donor Funnel, Social Media

Nonprofit Leader (NL): We need to be on Social Media. Which ones should we be on? Me: Okay, what is your organizational goal Social Media will support? NL: I don’t understand. Me: Everything you do should be supporting an organizational goal- programs, financial,...
What to Do When Dealing with Difficult People

What to Do When Dealing with Difficult People

Featured, Leadership

I received notice from Maddie’s shop steward (when did we unionize?!?) last night who told me that Maddie was upset that Cali got named Employee of the Month. If you’ve been following the new Employee of the Month program at Mathis Nonprofit Services Facebook page,...

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