- You don’t have a clue what an appeal letter is or looks like; or
- You know what an appeal letter looks like (because you’ve got one in the mail recently) but you’ve never actually written one or seen how to create a year-end campaign; or
- You’ve written one or two and you need some inspiration and you could use some improvement.
I debated for a while about making this download free or selling it. (Yes, it’s that good.) I decided to make it free so you can see what an integrated appeal looks like. Also, I know so many of you don’t have the funds to higher someone to put together your entire campaign. This DIY and completely customizable campaign will save you time and money. All while helping you bring in more funds. My gift to you.
Who can benefit from this package?
- Never created an appeal campaign
- Don’t have time to create one from scratch
- Need some ideas
What templates are included?
- Initial letter and email
- Reply Device
- Follow up letter (can be used as an email)
- Landing Page
- Thank you letter/email
P.S. You can also use just the pieces you want if you don’t have everything in place that’s needed or cost becomes an issue.
- Advance: Strategically important gifts solicited in advance of the formal public beginning of an intensive campaign to ensure a level of giving equal to the requirements of the campaign dollar objective.
- Big, leadership, key, strategic gift: Terms used interchangeably to indicate substantial or largest gifts — generally of six or seven figures — required to provide the stimulus for a major campaign.
- Major gifts: In an intensive campaign, major refers to gifts below the level of big or leadership gifts and above the level of general gifts. 4.
- General gifts: Final 5 to 20 percent of funds raised through a multitude of gifts from constituencies or through a wrap – up mail campaign.
goal A concerted focus for an effort supported by specific objectives that an organization determines to achieve; the amount of money to be achieved by a fundraising campaign — that is, the dollar objective. Taken from http://www.cfre.org/wp-content/uploads/2013/05/bgloss.pdf
Did you see these blog posts from the Nonprofit Insider’s Club? Here are the ones that talk about appeals and subjects related to appeals. Check back all month for additions!
You should start using micro-actions now in your communications, on social media, or anywhere you have a call to action. Why? To get people clicking and engaging so they will be willing to take larger actions during the year-end giving season.
After many years in the business, I am convinced that your funding is in your list. This is the most direct way to reach and ask that list for funding. If you have any donors at all, now is the time.
Part one of the fundraising appeal creation process includes project management. Take a look at the process and a free timeline bonus.
Now is the time to start making plans to fund your mission. Did you know that 53.8% of nonprofits start planning their year-end appeal campaign in October? Did you know that 59.9% of nonprofits make between 1-3 donor “touches” for their year-end campaign? That campaign usually includes appeal letters! Did you know 28% of nonprofits raise 26-50% of their annual funds from their year-end ask? Would you like to be in that 28%? What could you do with those funds? To help you through the process, the entire month of October will be dedicated to Appeal letters.