Nonprofit Insider's Club


How to Sustain Funds for Your Nonprofit, Part 4: Stewarding

Our love story continues today as we continue to sustain funds by stewarding our donors. I’ll bet you thought asking and receiving was the end of things. Well, a really good love affair lasts decades, stays connected, and evolves. It’s exactly what a donor relationship should do.

How to Sustain Funds for Your Nonprofit, Part 3: Asking

We are now in the commitment phase of the relationship. No matter if the commitment is getting down on one knee or “Hey, let’s move in together”, you have come to the point in the relationship where you know, like, and trust each other. The same is true for your donors. They know you, like you, and trust you. They have a connection to your mission and want to really support you. And likewise, you are understanding your donor’s mindset.

How to Sustain Funds for Your Nonprofit, Part 2

Nonprofits struggle to sustain funds every day because they don’t understand the relationship between them and their donor. Transactional relationships will not sustain your funding, only relationships with your prospects and donors will. Once we have our prospects, it’s time to move them to the next step, cultivating.

Can I Get Your Help?

Hi! It's Alesha. I'm working on content for the next three months and my biggest challenge is figuring out what you want to know. The truth is- it's paralyzing. I want to serve you but I wind up not writing anything, not doing Facebook Lives, or sending helpful...

I Need a Great Nonprofit Board of Directors! Now What?!?

Note:If you are working your way through the 9 Action Steps to a Successful Nonprofit, this article will help you with Step 1. Congratulations! You are at the point you need to build a Board of Directors. You may not know the nuts and bolts of Board recruitment- much...

How to Get Donations When You Are Starting Out

“I need donations for my new non-profit!” I hear that often. Funding your organization and your programs are so important. When programs aren’t funded, the people you want to help can’t be served. It’s frustrating and can keep you up at night. The problem is that your...
writing a fundraising appeal letter

Behind the Scenes: Anatomy of an Appeal

In the first post, Behind the Scenes Look at the Appeal Creation Process, we talked about how to manage the process. Today, we will look at actually writing the appeal.   Donors want to know three things: Why your organization? Tell your emotional story of why...

First Year Fundraising Plan in 5 Steps Plus Free Bonuses

A Fundraising Plan is a roadmap to get from where you are now to where you want to be this time next year. There are a lot of fundraising plans out there but they are all cumbersome for a small nonprofit. These plans require a lot of work, are complicated and, really,...

The Nonprofit Industry’s Dirty Word and How to Use It to Your Advantage

The nonprofit industry as a whole hates the word “marketing”. It is a dirty word- never to be spoken. The only thing I can figure is that marketing is associated with for-profit business and nonprofits and their donors don’t like anything connected to the for-profit business. The problem is that…

Steps to Success


A Simple Plan

About Me

Hi! I’m Alesha. I teach new and small nonprofit leaders how to raise funds so that they can transform the lives of the people they want to serve. I help them set foundations that get them ready for grants and donations. I walk you through sound fundraising practices- action step by action step- to alleviate the overwhelm and make you productive and successfully following your passion for helping people. I also help the overwhelm by taking fundraising tasks off of your plate.

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