Behind the Scenes: Anatomy of an Appeal
In the first post, Behind the Scenes Look at the Appeal Creation Process, we talked about how to manage the process. Today, we will look at actually writing the appeal. Donors want to know three things: Why your organization? Tell your emotional story of why...
Behind the Scenes: Appeals by the Numbers
This is part two in a three-part series on Appeals. We will look at fundraising appeals by the numbers to determine how much we need to ask for in our appeal and strategy to use. I hate math. Really. Hate. Math. But to do an appeal right, even those of us who...
Behind the Scenes Look at the Appeal Creation Process
Part one of the fundraising appeal creation process includes project management. Take a look at the process and a free timeline bonus.
Check out the Nonprofit Insiders Club podcast here. The place for new and small nonprofits to learn how to fund your mission. You need funds to serve your clients. One way to have a successful fundraiser is to have a multi-channel appeal. What is a...
Want to Finally Fund Your Mission? Here’s What You Need to Know.
Now is the time to start making plans to fund your mission. Did you know that 53.8% of nonprofits start planning their year-end appeal campaign in October? Did you know that 59.9% of nonprofits make between 1-3 donor “touches” for their year-end campaign? That campaign usually includes appeal letters! Did you know 28% of nonprofits raise 26-50% of their annual funds from their year-end ask? Would you like to be in that 28%? What could you do with those funds? To help you through the process, the entire month of October will be dedicated to Appeal letters.
How To: Basic DIY Fundraising for Nonprofits to Increase Their Bottom Line
DIY Fundraising (Do It Yourself Fundraising) is a method of fundraising that requires individuals or groups to put together and execute a fundraiser on the organization’s behalf. DIY Fundraisers can be anything individuals or groups want to raise funds which benefit a nonprofit.
Engage Your Board: 4 Ways to Have a Board of Directors You Love
Your nonprofit Board of Directors are important leaders of your organization and their primary responsibilities are 1. Advocacy (individually and collectively), 2. Policy (setting policy), 3. Fundraising (actively involved in the Fundraising process). These three can often be summed up as time, talent, and treasure. If you are a new organization, they may have to roll up their sleeves and get tasks done that keep programs going. But how do you get them engaged? How do you get them excited to roll up their sleeves? In my experience on Boards and in researching this topic, I have come to the conclusion that there are four reasons for a lack of engagement.
The Nonprofit Industry’s Dirty Word and How to Use It to Your Advantage
The nonprofit industry as a whole hates the word “marketing”. It is a dirty word- never to be spoken. The only thing I can figure is that marketing is associated with for-profit business and nonprofits and their donors don’t like anything connected to the for-profit business. The problem is that…
Creating More Powerful Communications Donors Will Love
Consistent messaging is one of the most important activities you will perform in your marketing and fundraising communications and strategies. Find out how and download the worksheet.
How to be a Bad Board Member
You signed up to be a Board member and now you’ve changed your mind. Instead of quitting, you’ve decided to be a bad Board member and be asked off. What are some sure-fire ways to be the worst Board member ever? I surveyed my nonprofit friends to help you out. Here...
A Simple Plan
About Me
Most nonprofit leaders lay awake at night trying to figure out how to fund their mission.
Hi! I'm Alesha.
I teach sustainable fundraising in a way that they can take action today so they can serve their clients.
I can help you move from just getting started funding your new nonprofit to gaining confidence in your fundraising and building relationships to knowing what works for your organization and looking at the infinite game when it comes to funding. I’ve worked with nonprofit Founders and written the book I HAVE MY 501(C)3! NOW WHAT?!? Your Blueprint to Starting Your Nonprofit Without Being the Sole Funder that lays the foundations for funding in a new nonprofit.
I’ve worked in Development (Fundraising) Departments in large organizations and I know the no cost, low-cost methods they use to bring in funding. I bring those sound strategies to the nonprofits I serve. Club Calendar
Keep up with what’s going on in the club! Facebook Lives, new releases, challenges, and all things fundraising can be found here.