3 Beliefs That Are Wrecking Your Fundraising

3 Beliefs That Are Wrecking Your Fundraising

Jul 16, 2020 |

Fundraising is hard. It's even harder when you hold onto beliefs that don't serve you.   I know. I've been there. I've had beliefs about donors and asking for donations that held me back from raising money. The thing is- our beliefs don't always reflect reality....

Expand Your Funding with 5 Steps

Expand Your Funding with 5 Steps

Jun 25, 2020 |

New donors are a necessity whether you are starting out or have been around awhile. They replace the donors who have left your list for a variety of reasons. If you are new, a donor database or list is the single most important asset you will develop. I've seen the...

6 Steps to Create a Successful Online Fundraiser

6 Steps to Create a Successful Online Fundraiser

Jun 11, 2020 | ,

With in-person events cancelled, many nonprofits are looking for ways to still raise money because your organization hasn’t stopped helping people. The truth is, you will probably need more as demand increases. You may have changed how you deliver services but you...

Getting Funding Means Thinking Like a Fundraiser

Getting Funding Means Thinking Like a Fundraiser

Jun 4, 2020 | ,

You’ve done all the fundraising things you know to do- events, grants, asking, sponsorships, and on and on. But you aren’t gaining traction. Are you missing something?   I’ve been there too. I came from real estate to the nonprofit world and I didn’t have a clue....

Write an Email People Want to Read

Write an Email People Want to Read

May 21, 2020 |

Newsletters are dead. Really. Asking people to sign up for your newsletter is a waste of effort. I know that it is shocking to hear as many nonprofits use newsletters so frequently but it is the truth.   Those nonprofits sending these letters haven't been paying...

Want to Finally Fund Your Mission? Here’s What You Need to Know.

by | September 27, 2018 | Appeal Campaign, Appeal Letters, Featured, Fundraising, Getting Started | 0 Comments

Now is the time to start making plans to fund your mission. Did you know that 53.8% of nonprofits start planning their year-end appeal campaign in October? Did you know that 59.9% of nonprofits make between 1-3 donor “touches” for their year-end campaign? That campaign usually includes appeal letters! Did you know 28% of nonprofits raise 26-50% of their annual funds from their year-end ask? Would you like to be in that 28%? What could you do with those funds? To help you through the process, the entire month of October will be dedicated to Appeal letters.

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Successful Social Media Strategy for Nonprofits

by | April 18, 2018 | Featured, Social Media | 0 Comments

“We’re just starting out and don’t have a lot of original content or a program to promote but we need a social media presence. What do we post?” This is a dilemma I hear often. I always recommend a social media strategy called 4-1-1. It comes from social media experts...
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Defining Your Ideal Donor Doesn’t Have to be Complicated

by | August 6, 2020 | Featured, Fundraising, Nonprofit Nation | 0 Comments

Fundraising 101 is you start from within and work your way out. You start with you and your Board’s family and friends and work your way out. But what happens when you get through your family and friends? Using the purpose of an ideal donor allows you to no longer ask your friends and family for donations. You can move past that circle and out further in your community. Expanding your donor list brings in more funding.

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First Year Fundraising Plan in 5 Steps Plus Free Bonuses

by | April 18, 2018 | Featured, Fundraising, Fundraising Plan, Getting Started | 0 Comments

A Fundraising Plan is a roadmap to get from where you are now to where you want to be this time next year. There are a lot of fundraising plans out there but they are all cumbersome for a small nonprofit. These plans require a lot of work, are complicated and, really,...
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Fundraising Basics: COVID-19 Edition

by | April 16, 2020 | Featured, Fundraising | 0 Comments

In this unprecedented time, fundraising is more important than ever. Question is how do you fundraise? My husband and I were talking the other day because, for some reason, he has an interest in how to fundraise when you are in isolation. My husband, who is not...
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A Simple Plan

About Me

Most nonprofit leaders lay awake at night trying to figure out how to fund their mission. Hi! I'm Alesha. I teach sustainable fundraising in a way that they can take action today so they can serve their clients. I can help you move from just getting started funding your new nonprofit to gaining confidence in your fundraising and building relationships to knowing what works for your organization and looking at the infinite game when it comes to funding. I’ve worked with nonprofit Founders and written the book I HAVE MY 501(C)3! NOW WHAT?!? Your Blueprint to Starting Your Nonprofit Without Being the Sole Funder that lays the foundations for funding in a new nonprofit. I’ve worked in Development (Fundraising) Departments in large organizations and I know the no cost, low-cost methods they use to bring in funding. I bring those sound strategies to the nonprofits I serve.

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